natural design cover

natural design



part one

Chapter One: Design In Photography 8
The Visual Language 8
The Importance Of Learning Design 10
Demystifying Composition 11
Communicating Without Words 12

Chapter Two: The Visual Experience 15
Approaching The Photographic Image 15
Response to Unfamiliar Art and Styles 16
Beauty In Nature Photography 17
Is It Art? 19
Reading Photographs 20
Evaluating A Photograph 20
    Artist’s Intent 20
    Emotional Impact 21
    Evaluating the Light 22
    Structure 23
    Execution 23
    Advanced Evaluation 23
    Evaluating Black and White Photographs 24

Chapter Three: The Photographic Experience 26
The Art Of Observation 26
More Than Seeing 27
Organizing The Composition 27
Developing A Personal Style 28
Individual Expression 29
Photograph It Well 30
Evaluating Your Progress 30
Evaluating Your Photographs 31

part two

Chapter Four: Considerations For Purpose 32
Horizontal Or Vertical Format 32
Final Format 33
    Contrast and Dimensions 33
    Sharpness 33
    Mood 34
Visualizing The Composition 34

Chapter Five: The Physical Photograph 35
The Frame 35
Image Divisions 35
Edges 35
Limbs and Joints on the Edge 36

Chapter Six: Designing The Tangibles 37
Subject Matter 37
    Define Subject Matter 37
    Treatment of Subject Matter 38
    The Main Or Solitary Subject 38
        Distance and Size 38
        Lens Selection 39
        The Effects of Distance on Detail and Color 39
    Positioning the Main Subject 39
    Centering the Subject for Emphasis 39
    Exaggerated Subject Placement 40
    Unwanted Objects In The Scene 40
Focal Points 41
    Focal Points and Balance 41
    Focal Points and a Visual Path 41
    Multiple Main Focal Points 41
Lines 41
    Straight Lines 42
    Vertical Lines 42
    Horizontal Lines 42
    Diagonal Lines 42
    Converging and Diverging Lines 43
    Groups of Lines 43
    Arcs 43
    Curved Lines 43
    Zig-zags and Odd-shaped Lines 43
    Repetitive Lines 43
    Suggested or Implied Lines 44
    Creating Fluidity, Movement, and Motion with Lines 44
    Using Lines to Create a Sense of Rhythm 44
    Tension Created by Lines 44
Shape And Form 45
    Shapes and Forms as Structural Elements 45
    Texture of Forms 45
    Spatial Organization and the Relationships of Forms and Shapes 45
    Shapes and Forms and Balance 46
    The Emotional Effects of Shapes and Forms 46
    Forms, Shapes and Rhythm 47
    Forms, Shapes and Unity 47

Chapter Seven: Designing The Intangibles 47
Light 47
    Light’s Role in Photography 47
    The Sun’s Trek through the Sky 47
    The Effects of the Sweet Light 48
    Indirect Light and Partial Light 48
    Light from the Sun and Moon 49
        Reflections 49
        Shadows 49
    Direction of Light 50
        Front Light 50
        Side Light 50
        Back Light 50
        Top Light 50
Color 51
    Color Associations 51
    Choose Colors to Influence and Create Mood 51
    Basic Color Terminology 51
        Color 51
        Hue 52
        Value 52
        Saturation 52
        Analogous Hues 52
        Monochromatic 52
        Gradations 52
        Complementary Colors 52
        Neutrals 52
   Color Continuity 53
    Creating Color Harmony 53
    The Perceived Weight of Colors 53
Space and Depth 53
    Negative Space 54
    Perspective 54
    The Picture Plane 54
        Line of Sight 54
        The Ground Plane 55
            Foreground 55
            Middle ground 55
Achieving Visual Balance 55
    Using the Rule-of-Thirds Grid 56
    Using Symmetry 56
    The Perceived Weight of Objects 57
Angles And Height 57

Chapter Eight: Popular Composition Styles 59
Bulls-eye Composition 59
Showcase 59
Near-Far 60
Layers 60
Large-Scale Landscape 61
Close-up 61
Abstract 61

part three

Chapter Nine: The Maps 62
Map One: Multiple Main Focal Points 63
Map Two: Lines - Cradle the Subject 64
Map Three: Subject Merge 65
Map Four: Perspective 66
Map Five: Supporting Focal Points 67
Map Six: Using Foreground Objects 68
Map Seven: Subject Placement for Emphasis 69
Map Eight: Color vs. Black and White 70
Map Nine: Vertical Subject Placement 71
Map Ten: Visual Path 72
Map Eleven: Border vs. No Border 73
Map Twelve: Types of Borders 74
Map Thirteen: Layers 75
Map Fourteen: Horizon Line Placement 76
Map Fifteen: Using Lines 77
Map Sixteen: Structure 78
Map Seventeen: Composition Choices 79
Map Eighteen: Composition Choices 80
Map Nineteen: Symmetry and Repeating Shapes 81
Map Twenty: The Sturcture of a Composition 82

Glossary 83

Bibliography 91

Online Resources 92

Photographs 93




Photo Design is formatted for accelerated comprehension through computer/mouse interactivity.

The 20 composition maps were created in the "flip-book" style where you toggle between map and original photo. This is a very effective and fast way to learn the concepts in this book. Without the use of acetate transparencies, you simply cannot get this feature in a traditionally printed book. In addition, no paper or trees were wasted in the creation and distribution of this paperless document.

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